Our services

Design direction and hands-on support to bring your product to life.

Product Strategy

Leveraging over 20 years of hardware experience, I partner with forward-thinking New Zealand companies to guide ideas from early concepts through to global launch. By establishing clear development roadmaps and focusing your resources on solving high-value user problems, I provide the strategic direction needed to make informed decisions and build physical products designed to succeed internationally.

Product Design & Engineering

We integrate human-centered industrial design with rigorous mechanical engineering from day one, ensuring your product is as beautiful, ergonomic, and delightful to use as it is reliable and manufacturable.

Industrial Design: Concept creation, user experience, physical ergonomics, and design language systems built in close partnership with you.

Mechanical Engineering & DFM: Enclosure design, internal architecture, and early manufacturing engagement for local NZ production or offshore factory integration streamlines your route to market.

Mentoring

For early-stage startups, the initial path from idea to hardware can feel overwhelming. I offer limited pro-bono mentoring to physical product startups with a special focus on founders building hardware that creates a positive impact on our world.

Whether you need guidance on building the right team, navigating early development hurdles, or validating your concept before raising capital, let's connect.

Ecosystem & Expert Network

I want what's best for your product. If a specific challenge falls outside our immediate scope, I'll connect you directly with my trusted network of specialized industry experts at no cost.

DFM

xxx

Design a better tomorrow

Contact

carl@formativ.co.nz

+64212547101